Lumion case study · Career school · November 2026
Monday used to mean catching up on the weekend.
Now it's for tours.
Tradecraft, a brand-new career school in San Antonio, runs its whole front office on Lumion. Lumion answers new leads all weekend, so the admissions team walks in on Monday ready for tours.
In Jacob's own words.
“Our head of admissions said, ‘I don't know if I need another admissions rep. I just need somebody to manage tours.’”
The school
Who they are
Tradecraft trains HVAC technicians, electricians and plumbers in six weeks of full-time, hands-on training in San Antonio, Texas. Brothers Jacob and Tanner Doss started their first class in September 2026.
Seven of the first ten graduates already had jobs when they graduated in October. A second campus, in Orlando, is under construction for early 2027.
01 · 24/7 Lead Capture
The weekend no longer waits until Monday
Tradecraft's students are career changers who look into a new career when their own shift ends. Of 567 new leads since August 19, 56% arrived after the office closed and three in ten over a weekend, from ads, the website, a lead partner and the phone.
Before October, only 13% of weekend leads heard back before Monday morning, and the typical one waited 43 hours. Now every weekend lead hears back before Monday, and the typical wait is 3 seconds.
The weekend, we were really, really struggling… That's really hard for us, because we want that speed to lead to be fast.
02 · Lead Follow-up
A reply in seconds. Then a tour.
In early October, Tradecraft and Lumion rebuilt the lead journey. Here's a weekend now.
The typical new lead now hears back in 3 seconds, down from 17 hours.
You guys talk about the speed to lead and what that does to grow a school. They're not lying when they say that. That is an absolute truth bomb.
03 · Unified Inbox
Every call, text and email on one student record
Tradecraft's main phone line runs on Lumion, so calls land on the same student record as every text, email and chat: 5,217 since August 19, in one inbox. On Monday morning, the weekend's conversations are already there.
It's the first thing our people do when they log in in the morning, first thing. And it's the last thing in the afternoon.
04 · Total Control
Tradecraft decides where the AI stops
Tradecraft decided what Lumion handles and where its admissions team takes over.
- The first reply, in seconds
- Follow-up by text and email
- Calls and chats the team can't get to
- Campus tours
- Enrollment, in a journey the team runs itself
05 · Bolt on or CRM
Tradecraft runs every step in Lumion
Lumion can sit on top of a school's existing CRM or run everything itself. Tradecraft's team compared several big, established platforms and chose to run every step in Lumion, from the first inquiry to the payment plan.
That includes payments. 59 of Tradecraft's 60 enrollment agreements are custom payment plans, and Lumion runs the billing, reminders and late-payment follow-up.
Lumion is our funnel. They do everything from new lead all the way to butt in seat. And then it's not done then. Then the payment plans begin.
The results
From Monday to minutes
The three weeks before the new journey, against the five weeks after it:
| Measure | Sep 13 – Oct 4Before | Oct 5 – Nov 8After |
|---|---|---|
| Weekend leads who heard back before Monday morning | 13% | 100% |
| Typical wait for a weekend lead to hear back | 43 hours | 3 seconds |
| Typical wait for any new lead to hear back | 17 hours | 3 seconds |
| Office-hours leads reached within 5 minutes | 55% | 80% |
- 169 students booked a campus tour or admissions call since August 19
- 56 students enrolled since August 19, 45 of them after hearing from Lumion first
The weekend's leads were always there. What changed was how fast they heard back.
“Take what you like, write it all down, literally write it all down, take what you don't like, write it all down, and then just meet with Lumion.”
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